Let's Get Ethical: Legal and Ethical Issues in the Interactive Media Sector
Legal & Ethical Issues that affect the Interactive Media Industry LEGAL 1. Intellectual property rights (IP) Definitions of IP Intellectual property is an umbrella term for a set of intangible assets or assets that are not physical in nature. Intellectual property is owned and legally protected by a person or company from outside use or implementation without consent. You can use Intellectual Property by buying the rights from them or getting their permission to use it. Copyright – Literally means the right to copy and distribute a piece of work. The owner of the content automatically has copyright. This lasts as long as 70 years after the death of the creator(s). The creator can also forfeit copyright allowing others to use the work. Fair Dealing refers to when it is OK to use copyrighted material. This includes for educational purposes, for critiquing, for parody or for incidental inclusion. The term trademark refers to a recognizable insignia, phrase, word, or symbol tha